Privacy Policy

Last updated: 2 April 2026

This Privacy Policy explains how Springlab AI Pty Ltd collects, holds, uses, discloses, and protects personal information through springlab.ai and related enquiry and discovery-call processes.

This policy is intended to describe our current website data flows and to support the open and transparent handling of personal information under the Australian Privacy Principles.

What We Collect

• Identity and contact details you submit to us, including first name, last name, work email, company, phone number, and the contents of your enquiry.
• Marketing and attribution details such as UTM parameters, referring source, and campaign information where available.
• Technical and usage information generated when you use the website, which may include IP address, browser and device information, pages viewed, timestamps, and website interaction events.
• Online identifiers and form-tracking fields used by our website providers, including Zoho visitor and lead-tracking identifiers where applicable.
• Any other information you choose to include in emails, forms, or discovery-call communications.

We do not ask for sensitive information through the website. Please do not submit health information, government identifiers, or other sensitive information through the enquiry form unless we specifically request it and you are comfortable doing so.

How We Collect Personal Information

• Directly from you when you complete our website form, email us, book or attend a discovery call, or otherwise contact us.
• Automatically when you browse the website through cookies, scripts, analytics tools, and similar technologies.
• From third-party platforms that support our website and lead capture, including Zoho web forms, Zoho SalesIQ visitor tracking, Zoho webform analytics, and Google Analytics.
• From session storage or similar browser technologies used to preserve UTM attribution across your visit.

Cookies and Similar Technologies

This website uses cookies and similar technologies for analytics, attribution, website functionality, and lead-tracking support.

• Google Analytics 4 is used to measure website traffic, page views, and interaction events.
• Zoho web form analytics and Zoho SalesIQ visitor tracking are used in connection with the discovery-call form and related visitor/session tracking.
• Session storage is used to retain UTM campaign values during your browsing session so form attribution can be carried through to submission.

You can usually control cookies through your browser settings. If you block or delete cookies, some tracking, attribution, or website features may not function as intended.

Why We Collect and Use Personal Information

• To respond to enquiries and assess whether our services are a fit for your business.
• To schedule and deliver discovery calls and related business development activity.
• To operate our CRM and maintain records of prospects, leads, and business communications.
• To understand website usage, campaign performance, and lead sources.
• To improve the website, content, and service offering.
• To protect the website, investigate misuse, and meet legal, regulatory, or record-keeping requirements.

How We Hold Personal Information

We hold personal information in a combination of website systems, business records, email, analytics systems, and third-party software providers used to run the site and manage enquiries. This includes Zoho CRM-related services and analytics platforms.

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. No internet transmission or third-party platform is completely secure, so we cannot guarantee absolute security.

Who We Disclose Personal Information To

We may disclose personal information to service providers that help us run the website and manage enquiries, including:

• Zoho CRM web-to-lead services, Zoho SalesIQ, and Zoho web form analytics.
• Google Analytics and related website measurement tools.
• Professional advisers, contractors, hosting or technology providers, and regulators where reasonably necessary.

We do not sell personal information.

Overseas Disclosure

Some of our service providers may access, store, or process personal information outside Australia. At the date of this policy, our website uses Australian Zoho domains for lead capture and visitor tracking, but overseas disclosure may still occur through service-provider infrastructure, support operations, or sub-processors.

Where overseas disclosure is likely, the locations may include Australia, the United States, and other countries in which our providers or their sub-processors operate. Where it is not practicable to specify every country, we describe the provider and the likelihood of overseas handling in general terms.

Retention

We retain personal information only for as long as reasonably necessary for enquiry handling, business development, service delivery, security, legal, compliance, and record-keeping purposes. Retention periods may vary depending on the nature of the enquiry, whether a client relationship proceeds, and any applicable legal obligations.

Access and Correction

You may request access to personal information we hold about you, or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant, or misleading. To make a request, email hello@springlab.ai. We may need to verify your identity before acting on the request.

Complaints

If you believe we have breached the Australian Privacy Principles, please contact us first at hello@springlab.ai with the details of your complaint. We will review the matter and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to the website, our service providers, or applicable law. The latest version will always be published on this page.

Contact

For privacy-related enquiries, access requests, correction requests, or complaints, contact hello@springlab.ai.