Low AI licence utilisation is usually not a user problem. It is a leadership, workflow, governance, and enablement problem.
Warning signs
- Users have licences but no role-specific use cases.
- Training focused on features, not workflows.
- No one owns adoption or value measurement.
- Staff are unsure what data can safely be used.
- Reporting tracks licences assigned, not outcomes achieved.
How to recover value
Start with a small set of high-frequency workflows, define safe-use rules, train teams by role, and measure value against a baseline. For support, see how our AI implementation support works.